Kind: Recreational Venues
Location: Palm Springs, CA
The Palm Springs Surf Club is in the heart of Palm Springs, CA at the former Wet n’ Wild Waterpark. PSSC is a broadly appealing active lifestyle concept incorporating surfing, entertainment, hospitality, dinning, fitness, social events, and health & wellness. Our targeted site strategy is focused on warm weather and a densely populated urban market with a mix of strong local and visitor demographics. Proven wave technologies by industry veteran and out-of-ocean surf pioneer, Tom Lochtefeld of Surf Loch Wave Systems with operational oversight & wave development by former pro surfer and artificial wave expert, Cheyne Magnusson. The scalable destination concept is easily adapted to fit the local market character which will create a true community focal point and gathering place.